WE CREATE.
WE TRANSFORM.
WE MOVE.
WE MAKE IT YOURS.
A NEW ATTITUDE TOWARDS MOVING FORWARD.
Founder-led, we create brands and transform businesses. We connect vision, people, product and creativity — opening new perspectives and possibilities, building momentum and making the vision truly yours.
Rooted in Fashion, Sports & Lifestyle.
Thinking beyond industries.
WE MAKE IT YOURS.
LEOON UNFOLDS WHAT’S POSSIBLE.
WE TRANSFORM VISIONS & NEW IDEAS INTO BUSINESS REALITY —
CREATING NEW OPPORTUNITIES, UNLOCKING GROWTH AND
TURNING POTENTIAL INTO PERFORMANCE
A NEW VISION.
A NEW DIRECTION.
A BRAND READY FOR WHAT’S NEXT.
PEOPLE LIVE IT.
PRODUCT EMBODIES IT.
BUSINESS EVOLVES WITH IT.
WHAT WE DO ...
01 — BRAND CREATION
FROM AN IDEA TO A BRAND.
We create distinctive brands from the ground up —
from vision and positioning to identity, product and experience.
02 — BRAND TRANSFORMATION
FROM WHAT IS TODAY TO WHAT´S NEXT.
We unfold the potential of existing brands — evolving vision, identity, product, culture and business into one future-facing direction.
03 — PILOT PROJECTS
WE MAKE WHAT’S NEXT TANGIBLE.
We turn new possibilities into focused concepts and pilots — creating, testing and shaping what could come next.
LEOON_LAB
WHERE PERSPECTIVE TURNS INTO POSSIBILITY.
Our way of thinking and working.
UNDERSTAND → ENVISION → CREATE → ROADMAP → MOVE.
"WHAT FULFILLS ME MOST IS SEEING PEOPLE, BRANDS AND BUSINESSES GROW BEYOND WHAT THEY EVER THOUGHT POSSIBLE."
“Knowing that I may have opened a perspective, sparked an idea or unlocked something within them that made this growth possible — that is my greatest sense of fulfillment.”
Meet the mind of LEOON.
MARTINA SCHMIDL
FOUNDER · VISIONARY · CREATIVE MIND
ALL AT ONCE.
I FEEL. I SEE. I LISTEN.
I take in people, dynamics and everything happening in between — while simultaneously seeing the bigger picture around them.
People. Product. Brand. Culture. Creativity. Business.
I sense how everything connects — how one dimension influences another, where the potential lies, what is holding it back and where there is room for more.
And while I am taking it all in, my mind is already connecting, creating and evolving new ideas — in real time.
Experience. Intuition. Knowledge. Creativity. Human understanding. Business intelligence.
I turn things around. I look at them from different angles. My perception widens. I’m in flow. The picture expands.
And then comes the sparring.
THE MORE WE SPAR, THE MORE I SEE.
A thought opens another perspective. A question adds another dimension. New information can reshape the entire picture. And while we are talking ...
I AM BUILDING.
Individual pieces begin to connect and form something new, bigger or more effective.An entire architecture starts to reveal itself — how everything could come together to allow its potential to fully unfold.
THE WHOLE PICTURE.
The more I take in, the more I connect. The more I connect, the more I see.
Naturally. Deeply. In real time. In flow. Over more than 25 years, experience has sharpened this ability and connected it deeply with business.
Today, I understand it as my personal way of operating:
APPLIED INTELLIGENCE IN REAL TIME.
A 360° interplay of perception, intuition, intelligence, experience, creativity, empathy and vision — working together across multiple dimensions.
It is how I think. How I create. How I build. How I lead. And how I move things forward.
I SEE WHAT OTHERS MIGHT NOT SEE YET.
And this is where something deeply personal becomes business.
Seeing potential is only the beginning.
THE REAL VALUE LIES IN UNFOLDING IT.
Opening new perspectives. Creating new possibilities. Building momentum.
Bringing people into the vision — until they see it, feel it, believe in it and make it their own.
THIS ATTITUDE
IS OUR DRIVING FORCE AT LEOON...
IT´S TIME FOR A NEW ERA
WELCOME TO THE LEOON_LAB.
WHERE PERSPECTIVE TURNS INTO POSSIBILITY.
01 — UNDERSTAND
WHERE ARE WE TODAY? We immerse ourselves in the idea, brand or business — its context, people, product, culture and market.
02 — ENVISION
WHAT COULD THIS BECOME? We open new perspectives, explore possibilities and define a clear vision and ambition for what comes next.
03 — CREATE
WHAT NEEDS TO EXIST? We turn vision into something tangible — shaping the elements needed to bring it to life.
04 — ROADMAP
HOW DO WE GET THERE? We turn the vision into a clear strategic and creative roadmap — connecting priorities, actions, people and timing.
LET’S MAKE IT HAPPEN.
We bring the right people together, lead the process and create momentum around the vision.
WHAT’S ON YOUR MIND?A NEW IDEA.
A BRAND READY FOR WHAT’S NEXT.A POSSIBILITY YOU WANT TO EXPLORE.
READY FOR ALL YOU ARE?
LET’S MEET.
